File No. IH-001 2026-05-20
Cover Story · Profile No. 01

Ian.
Ho.

Technical Architect. Marketer. Founder. Same person, twenty-five years apart.

Ian Ho has been building things on the internet since before most people had it at home — from eBay's first Technical Architect to a decade running performance marketing, now building AI security products from Bangkok.

Portrait of Ian Ho
Plate I Bangkok · 2026
  • Status [Active]
  • Location [Bangkok, Thailand]
  • Co-Founder [SafePrompt]
  • Founder [Reboot, Inc.]

Ian Ho has been building things on the internet since before most people had it at home. He started as an engineer at eBay — their first Technical Architect — and spent the next twenty-five years crossing back and forth between technology and marketing until the distinction stopped mattering.

The pattern: build something, understand how growth works, build something else. eBay. Wynn Resorts. A decade running a performance marketing company. Now building AI security products and helping local businesses get found by the AI engines replacing search.

He works at the intersection of systems thinking and human psychology. The engineer builds things that scale. The marketer makes sure everyone cares. Malaysia born, raised and educated in Australia, nearly three decades working in the US, now based in Bangkok.

The pattern: build something, understand how growth works, build something else.

Profile, in his own words
In this edition

Features

Story 01

01

[ Active ]

Oct 2025 — Present

Co-Founder · AI Security

SafePrompt

Prompt injection detection API that protects AI applications from manipulation attacks. One line of code. Sub-100ms response. 27+ attack patterns detected. We're solving the security gap every company shipping AI features is exposed to.

safeprompt.dev
  • 1 line
  • ·
  • < 100 ms
  • ·
  • 27+ patterns
Founder · Local Business / AEO

Reboot, Inc.

Local business websites built for the AI era. $499 build, 7-day delivery, $100/month retainer. AEO (Answer Engine Optimization) built in from day one — getting local service businesses found by ChatGPT, Claude, and Perplexity before the competition figures out the shift is happening.

rebootmedia.net
  • $499 build
  • ·
  • 7-day delivery
  • ·
  • $100 / mo
Story 02

02

[ Active ]

Jan 2022 — Present

Index · Prior assignments

Back Catalog

  1. № 01
    2008 – 2022

    Searchlight Solutions

    VP Marketing

    13 years. Global team. Performance marketing across software, fintech, fashion, legal, health, and ecommerce.

  2. № 02
    2010 – 2016

    The Lead Group

    VP Performance Marketing

    Co-founded online marketing company. Seven-figure affiliate revenues. Led Asia expansion.

  3. № 03
    2006 – 2007

    Wynn Las Vegas

    Director of Technology

    Data warehouse and CRM implementation. 35%+ annual per-customer revenue growth.

  4. № 04
    1999 – 2006

    eBay, Inc.

    Dir. IT / First Technical Architect

    Scaled infrastructure from 350 to 10,000 employees worldwide. $60M budget. 70-person global team.

  5. № 05
    1988 – 1991

    Monash University

    BSc Computer Science

    Melbourne, Australia.

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